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yasiin bey named Creative Director of Unknown Union

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yasiin bey is proud to announce that he has signed on as Creative Director for the New York and Cape Town based lifestyle brand, Unknown Union. As Creative Director, yasiin bey will oversee new design concepts and collaborations for Unknown Union, including a project with his media channel and design collective A Country Called Earth.

Unknown Union’s new direction is exemplified by the launch of The Original Royals Collection made from the traditional blankets of the Basotho people. These blankets have a history that dates back over 150 years and form the basis of a proud living tradition and cultural legacy that is interwoven into the very social fabric of Basotho life. Authentic Basotho blankets are exclusively manufactured by Aranda Textile Mills in partnership with the royal family of Lesotho. Unknown Union is the only company in the world that has been granted the right to create apparel from this national treasure.

The Original Royals Collection will be debuted at (capsule) Las Vegas Feb. 15th – 17th. For more details on the project and others by Unknown Union, visit www.unknownunion.co.za

© Unknown Union, photo taken by Ignatius Mokone

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  • Donald Tsotleho

    I don’t know if this good for Lesotho or Bad for Lesotho.. our culture might be exploited and given false image..but we will see as it unfolds

  • Mawande Mana

    I know of a lady who’s been designing coats from the Basotho Blankets, her name is Thabo Makhetha. My question to you Yasiin have atleast try to interact with her about your direction because she’s been in the market. After all you bought the right to make your coats from these blankets and she was born with that right because she is Sotho.

  • Mawande Mana

    I know of a lady who’s been designing coats from the Basotho Blankets, her name is Thabo Makhetha. My question to you Yasiin have atleast try to interact with her about your direction because she’s been in the market. After all you bought the right to make your coats from these blankets and she was born with that right because she is Sotho.